Editors be aware: This text was written and revealed by Homa Video games. Yow will discover their unique model right here.
So what precisely occurs when you submit your prototype at Homa, and the way does all of it work? On this article, Homa’s group take you thru the method and clarify all of the important information it’s good to learn about scaling your subsequent hit.
Right here’s what they mentioned.
The primary problem behind sport publishing
Publishing a sport might sound simple; nevertheless, the listing of actions to make it the subsequent hit is sort of lengthy. In a brief interval, it’s good to make sure that there are not any bugs, the advert monetization is working correctly, the testing metrics are good, and the info is analyzed appropriately. Don’t you are worried; the Homa Video games group is there that will help you determine all of it out!
The Homa Squad helps every step of the publishing course of.
- Publishing managers assist you to ideate, enhance, and check your sport.
- Creatives help to extend Consumer Acquisition by launching artistic Advert campaigns based mostly on the most recent tendencies.
- UAMs monetize your sport and increase retention by combining our trusted advert companions’ expertise.
Essentially the most difficult half for builders occurs throughout the pre-launch section when the prototyping is finished. You would possibly assume that you’re tremendous near publishing & reaching the highest, however KPIs don’t permit you to transfer ahead. Many video games get killed throughout that section. Nicely, that is the place the Homa’s LaunchOps step in. The subsequent a part of the article will talk about their position in publishing.
Attain the highest charts with Homa LaunchOps’ help
The Homa’s LaunchOps group is there to tackle the two predominant missions.
The first mission is to supply ad-hoc help to studios by serving to them on one of many following subjects:
Homa Video games Advert Hoc help missions
- Technical help: including new options equivalent to a store, a bonus stage, or a brand new finish of the extent mechanic
- Artwork help: creating new characters, new environments, and even enhancing lights, contrasts, or some animations
- Homa Stomach SDK help: implementing analytics occasions, monetization, or A/B checks
The second mission is to take over a sport proper after the Dwell section so as to add basic meta-feature and optimizations to enhance LTV and the sport’s profitability. To keep away from breaking the sport’s KPIs and LTV, we check all modifications via a well-defined course of utilizing A/B checks and every day monitoring stats and LTV influence. This “iteration” course of can last as long as 2 or 3 months.
In parallel, the group creates inner packages that may simply combine right into a sport (store, chest room, every day mission, battle move, leaderboard).
It permits to spice up growth time and never reinvent the wheel for every sport.
Homa Video games’ LaunchOps group has already labored with many chart-topping titles, which has helped discover a personalized method for every studio and develop the very best in-house tech for each developer.
Homa Video games hits
Funding Run Case research
Let’s dive into the success story of Funding Run to grasp the LaunchOps group’s position higher whereas publishing your title.
Funding Run is a hit-runner cell sport that reached 4.4 million downloads on Android & the highest 3 charts within the US, Brazil, and India. On Apple Retailer, the sport attained 2.6 million and high 3 within the US, UK, and Canada.
Two professionals from the Mamau studio developed the thought and reached out to Homa Video games to assist develop the title.
Funding Run Recreation Mechanic
“The method was thrilling. When the sport began exhibiting promise, we would have liked to maneuver rapidly. Fortunately Homa Video games’ inner group was tremendous reactive and useful, and we’re delighted with how every part panned out.” – the Danish studio says in regards to the publishing course of with Homa.
Homa LaunchOps group not solely targeted on the three pillars mentioned above but additionally took over the sport after being launched for months to enhance metrics after going reside.
Technical Help
Inside 1,5 weeks, the group added three extra worlds & ranges to the sport, carried out meta, and created extra items & occasions. The Launch Ops additionally repeatedly labored on the FPS & bug fixes that helped enhance the general in-game metrics and efficiency. FPS has been elevated to 40 on Android on 50 on iOS, and the loading time has been decreased by 70%. We’ve got additionally mounted some crashes and lags within the sport.
“The onboarding was easy; each groups have been versatile, which prevented pointless efforts. One other nice level was the technical transparency—Homa Video games’ group shared all instruments and information.”—Mamau group in regards to the success causes.
Funding Run items
Artwork help
The Homa Video games group helped to realize extra growth & artwork capabilities. The Artistic group labored autonomously due to their data of the trade requirements. Consequently, greater than 250 creatives have been examined, out of which three profitable ideas have been recognized.
Funding Run featured graphic
Homa Stomach SDK: A/B testing for higher LTV
Homa Video games helped to arrange the N-testing & A/B checks. The largest wins have been reducing the character’s pace, altering the colours of doorways, and eradicating the sensitivity of controls. These modifications introduced an uplift of 11th of September% in LTV in Android, US.
“We’re very impressed with the work completed on the A/B testing inside Homa Lab. Homa Lab’s options on A/B testing helped with complicated choices when scaling a Hypercasual sport like Funding Run.”—builders thought in regards to the Homa Lab.
Help after the Dwell section
At the moment, the LaunchOps group is engaged on an essential A/B testing technique to enhance the LTV all through advert strain, optimization of the extent design, a brand new finish of a stage mechanic, and meta-features for mid-term and long-term retention.
Rounding off
To sum up, sport growth is a fast-paced course of that requires on the spot actions and reactive companions. Ideating & prototyping is one factor; nevertheless, you want good KPIs to get your sport revealed & attain the highest charts. Furthermore, you need your sport to reside longer, so it’s good to take care of the title and metrics even after the Dwell section. Fortunately, Homa Video games LaunchOps can deal with every part.
So you should definitely play Funding Run, obtainable on IOS and Android, and keep tuned for the next articles to come back in our weblog.
