Knowledge is essential when engaged on any style. However significantly whenever you’re making a hypercasual sport. TapNation helps studios everywhere in the world to develop and enhance their video games. However to try this, they want correct information. Quick. That’s the place DataSuite is available in: it’s a set of our companies that can assist you carry all of your information collectively and simply plug it into your different programs.
We spoke with TapNation’s VP of engineering, Kamel Haddad, to see how that works in observe. And what they use DataSuite for.
Inform us a little bit about TapNation and your self
Certain factor. We’re TapNation. We’re a writer based mostly in Paris and have taken round 80 completely different studios worldwide below our wing. Over the previous couple of years, we’ve had round 19 hit titles, counting over 500 million downloads.
As a result of we work with so many studios, we’ve needed to arrange a number of inside programs and dashboards to hurry up and standardize every sport’s metrics. We’ve to automate quite a bit; it might take means too lengthy to manually undergo each sport and see whether or not it’s heading in the right direction.
What downside are you attempting to unravel?
Finally, we have to present essentially the most correct information to our studios. There are two methods we use our information. First, via a reporting dashboard, which lets our studios observe their video games’ efficiency and cross-reference it with their acquisition and monetization metrics. And secondly, we have to feed information into our AI algorithms to adapt the video games to the customers’ habits. We discovered that DataSuite was one of the best ways for us to try this.
What points have been you dealing with?
We want as a lot granular information as we will accumulate. And we want it as near real-time as potential if we’re going to supply our each day customers distinctive gameplay.
We’re investing quite a lot of effort within the coming months to go deeper into personalizing our gameplay in order that our customers find yourself enjoying our video games in completely other ways. We’re hoping to make them benefit from the sport the way in which they need and really feel ‘distinctive’ among the many broad viewers {that a} hypercasual title can cowl.
How did you tweak DataSuite to your wants?
Ah, this is essential for us. On prime of monitoring the standard gameplay and advert occasions, we regularly have to design occasions to monitor customized values belonging to every sport.
You see, now we have a extremely modular C# SDK that handles A/B checks, cross-promotion occasions, in-app purchases, push notifications, and so forth. DataSuite is basically versatile and scalable over time, which implies we will hold incorporating new occasions into our dashboards.
How has DataSuite impacted your KPIs?
Rather well. Due to your information, our A/B checks, and our skilled product staff, our video games see a 50% improve of their LTV over six months after launch, on common. A flagship instance of that is Big Rush.
Big Rush is a sport the place the participant has to run via an impediment course, smashing via partitions and combating bosses. It’s now reached over 140 million downloads. And we managed to extend the LTV by a whopping 200% over six months of A/B checks.
All through these checks, we ended up including mechanics and options like:
- Partitions to interrupt within the sport
- Sluggish-motion whenever you see your opponent smashes via a wall
- A transferring gauge to multiply the earnings on the finish of the extent, as a rewarded placement
- New kicking and punching animations that gamers can unlock within the store.
These are just a few examples of what we ended up including. There have been many extra adjustments we made all through the method. And DataSuite was key in ensuring we might precisely monitor the consequences of these adjustments.
How does every division use DataSuite?
We’ve two main groups that use DataSuite:
- First, our Knowledge Scientists and Engineers. They’re utilizing it to construct strong, data-driven machine studying algorithms. These algorithms cowl many alternative matters, like multi-cohort A/B checks, ROAS (Return on Advert Spend) forecasting, automated cross-promotion, in-game advert promotion, and so forth.
- Then our publishing staff. They use it to observe up on a sport’s efficiency each day, whereas working intently with our studios to enhance the gameplay metrics, like retention, playtime, degree complexity, and many others… We give them a very devoted and detailed dashboard to observe their video games, the place we mix gameplay insights with enterprise worth.
Have you ever tried comparable options to DataSuite?
A bit. We’ve principally caught with you guys because the starting of our firm, as the information you’ve given us is extremely correct, obtainable, and versatile in relation to monitoring extra metrics on the fly. So we’ve felt no want to change issues up.
What made you select DataSuite within the first place?
We had superb suggestions from individuals within the cellular gaming business concerning how dependable GameAnalytics’ information monitoring and export companies are. So we determined to offer it a strive. It labored properly, so we saved it as a part of our stack.
Study extra from the perfect with our TapNation Person Case and the way DataSuite
All DataSuite options (Metrics API, Participant Warehouse, and Uncooked Export) at the moment are obtainable below one easy plan. We consider it’d be just right for you too: from solo & indie to bigger publishers. Be happy to get in contact.
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