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Let’s discover how the hyper-casual market has modified in comparison with 2021 Q3 and undergo the highest 10 advert networks and nations for 2022. This time, we partnered with our associates from GameAnalytics to convey you day one and day seven retention benchmarks on this report version. The entire info is accessible on the backside of the publish.
Hyper-casual advert spend by platform.
In 2021 Q3, hyper-casual advert spend by the platform was a bit larger on Android (55%) than iOS (45%), marking a lower of almost eight proportion factors in advert spend on iOS in comparison with 2020. In 2022 Q1, promoting spends on iOS and Android now exhibits a 50% / 50% break up, suggesting that advertisers have gotten an increasing number of snug with cell advertising within the iOS privacy-first ecosystem.
Prime 10 advert networks to promote hyper-casual Video games in 2022
8 (Applovin, Mintegral, ironSouce, Unity Advertisements, Fb, TikTok, Google Advertisements, Snapchat) out of 10 of the highest advert networks by advert spend are acquainted to iOS and Android. With Vungle and Apple Search Advertisements remaining particular to iOS and TapJoy and AdColony remaining specific to Android. Under we summarize the rating comparability between Q3 2021 and Q1 2022.
Notice: The naming conference for Fb has been up to date to Meta Advertisements on the above desk and the infographic beneath.
Prime 10 nations to promote hyper-casual Video games in 2022
Though the US and Japan are featured at #1 and #2 on each platforms, we are able to observe vital variations in hyper-casual advert spend by the discussion board on a rustic stage. For example, Android advertisers are paying extra in Germany (#3) when in comparison with iOS (#6).
Moreover, Brazil (#5), Indonesia (#9), and India (#10) are included within the prime 10 rankings for Android however not for iOS up to now in 2022.
What’s modified on a rustic stage since 2021? In comparison with our Q3 benchmark report, India and Indonesia appear to have changed Russia and Australia within the prime 10 rankings for Android, whereas Sweden changed Russia on iOS.
Hyper-casual retention benchmark by platform
The retention benchmark report on the finish divides hyper-casual apps that use GameAnalytics, on Android and iOS, into the next classes of retention efficiency: median (prime 50%), prime 25%, and prime 2%.
What precisely do these classes characterize? The video games retaining their customers most efficiently, or higher than 98% of all the opposite hyper-casual apps, are described within the prime 2%. The video games preserving their customers higher than 75% of all others are represented within the prime 25%. In different phrases, we are able to describe the highest 2% of video games as “nice video games,” the highest 25% as “good video games,” and the highest 50% (median) as “common video games.”
The statistics for “Day 1” and “Day 7” retention for every class present a big hole in retention fee between an ideal recreation, recreation, and a median recreation on each iOS and Android.
When it comes to comparability by platform, the retention fee is healthier for hyper-casual video games on iOS than on Android throughout all classes.
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