The instance mentioned right here is the usage of VR in a guerrilla advertising stunt made by Leavingstone, a Georgian promoting company. Their expertise purpose was to advertise the beer model Previous Irish in Georgia. Even powerful it’s an expertise aimed to advertise a product, I imagine the tourism trade and expertise designers can study lots from the execution. First, let’s take a look on the video.
https://www.youtube.com/watch?v=3R5J8Je2j_4
Giving individuals a name to journey to discover a vacation spot through the use of VR after which “teleporting” them within the precise surroundings can create a robust emotional bond with the vacation spot. Such a tactic may be excellently used for making a lifetime bond with a vacation spot, for producing inspiration to go to and growing consciousness.
As an additional sport considering design dimension to the expertise challenges may be added. For instance as soon as persons are transported from digital to the true they are often given an surroundings that has a number of units of challenges. If the handle to beat all of them, they will win a paid vacation to the vacation spot. Right here is an instance of how a problem may appear to be:
Extra Digital Actuality in Tourism examples:
Examples of promote a vacation spot through the use of a name to journey:
